Search Engine Optimization – SEO

SEO (Search Engine Optimization) has been with us since the start of the internet. We used to be able to put a bunch of keywords on a page and suddenly be in the top 10 of the Search Engine Result Pages (SERPs). Over time, SEO Optimisation has become more competitive due to the number of websites that want that coveted front page ranking.


Because everyone wants to be on the first page of the SERPs, competition has become fierce. Very few people bother to go deeper than the first page of results which puts pressure on any competitive site to do whatever it takes to keep their page rank <10.

Ranking Position

It’s important to understand that of those front-page SERPs the percentage of Clicks is directly correlated to position. Position 1 will generally get more than ~33% more clicks than positions #10. Here is an image that illustrates this case:

Search Engine Optimization - SEO 1

This lets us know that it’s worth taking the time to make sure you rank as high as possible to get more traffic and customers.


Generally, the main thing to remember if you’re not doing a full SEO campaign is that quality ‘Content’ is what the world expects. Well written informative articles help both your customers and also those that will “LinkBack” to your site and lend authority /credibility.

Let SGDesign handle your SEO.

We’ll work closely with you to create an online SEO marketing campaign to target those Customers you’re looking to acquire.
The more you know about SEO Optimization, the better and more efficient the process will be. If you have a general idea of SEO, your website and goals we can more efficiently work to achieve your goals. Some basic information regarding SEO is provided below. If you have any questions or are ready to proceed, please give us a call (949) 371-9701, Email or use our Contact Form.

What is SEO?

SEO (Search Engine Optimization) is structuring the content on your website to provide favorable and competitive results when someone searches the Internet.

Searches and SERPs:

Searches are performed using the common search engines (Google, Bing, Yahoo as well as Duck Duck Go). The results of a search are called SERPs, which stands for Search Engine Results Pages. These results come from Keywords entered and processed by the Search Engine. Keywords are sometimes singular, other times a String of words like a short sentence.

Should you know the details of SEO?

Website Owner
As the Owner of a Website, you should have a general idea of the SEO on your site.

  • Basic Keywords
  • What Campaigns are in place or were run in the past
  • Who your competition is

With these basics, you can start to review where you are in the SERPs.

One solid way to understand the health of SEO on your website is to put yourself in the position of your “unknown Customer”. This is the person you want to find your site prominently showing in their SERPs. You’ll need to put yourself in their shoes and relinquish the knowledge you have as the Website Owner. Remember, they don’t know you yet, so don’t use your Website’s name/ URL as a consideration at this point. Take a breath, close your eyes and think of your yet to be, Customer. What are they thinking? What is their focus when doing a Search? Since we exclude your Company and Website’s name we also exclude your Product by title at this point.

Let’s say you sell Telephones to Hospitals… what Keywords would a prospective Customer use when you expect them to find your site? We’re probably dealing with a person in the position of product acquisition. They likely care about quality and cost.

Some logical Keyword examples would be (click to see in Google SERPs):
buy telephone for hospital
high quality phone for hospital
purchase phones for hospital

Search Engine Optimization - SEO 2

Clicking the image will show the rank positioning at the time of this article’s creation. It shows values that put the SERPs for these Keywords all within the first page of Google Results.  

Granted, this example is one of our clients (Med-Pat) and the SEO for these keywords has already been implemented.
But the logic is the same for all websites:

  • Define your goals in regards to SERP and Keywords
  • Structure your site’s Content to complement your SEO goals
  • Understand that you are working within the parameters established by the Search Engines. This translates to creating quality CONTENT
  • Don’t cheat (no keyword stuffing) as you could get penalized and potentially de-listed from the SERP

This is a simple example showing how a Website Owner can test their SERPs positioning and determine how SEO relates to the required traffic needed for a sites success.

Additional techniques and methods are required for covering all your Companies required exposure. Specialized Landing Pages, Backlinks, Social Media, and tracking final Sales Goals need to be considered. If you’d like help, we’d be glad to help.

Additionally, if you want a basic site audit because you believe you can be doing better, contact us and we’ll generate a comprehensive report so you are knowledgeable on how your site is doing.

SEO Checklist 2020

This is a general list of things you should be looking at regarding SEO:

  • Keywords
  • Current Rank Position
  • Competitors

More detailed information on SEO can be found here.

SEO Tools available to everyone

More information can be found in our SEO Checklist that covers the current methods and principals of SEO.

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