SEO SEO SEO (Search Engine Optimization) has been with us since the start of the internet. We used to be able to put a bunch of keywords on a page and suddenly be in the top 10 of the Search Engine Page Results (SERPs). Competition Because everyone wants to be on the first page of the SERPs, competition has become fierce. Very few people bother to go deeper than that coveted first page which puts pressure on any competitive site to do whatever it takes to keep their page rank <10. Overview Generally, the main thing to remember if you’re not doing a full SEO campaign is that quality ‘Content’ is what the world expects. Well written informative articles help both your customers and also those that will ‘Link Back” to your site and lend authority /credibility. Trying to “game” the system may work in some cases but you are also risking a demotion which will happen without notice from the Search Engines.