We’ve had the privilege of working with many great clients over the years. Recently we’ve taken on clients that have come from the Blog world where others have sold them on a Blog being the foundation of their sites CMS. Popular Blogs such as WordPress offer many great features that could save a client thousands of dollars in custom programming costs. In most cases these Blogs are also free. Perfect, right? What more do you need?
The problem comes in when you need to customize the blog to further your businesses goals.
Sure you can re-theme a blog. This creates the first hurtle for the customer that thought they were getting something at a low cost. WordPress Themes (the look and visual design of the Blog) have to be created in parts and then reassembled and published using the proper formatting of the blog. Next, if you want more than a different “look” you’ll need find a plugin created by some other programmer, install it and then hope the generic nature of blog publishing meets your specific demand. From this point the costs and time taken to achieve the new goal/changes ramp up significantly as new code needs work in the framework of the parent blog.
At this point a mini blog can come to the rescue.
Mini blog? A mini blog is an application created without all the overhead of a larger blog such as WordPress.
A mini blog simply does the basic features of a full blown blog but offers greater customization and simpler deployment in it’s very nature.
A mini blog allow the following:
- You publish blog type posts from an admin area of your site.
- It allows and manages the uploading and resizing of images and the creation of slideshows as needed.
- Full editing capability by office staff
- Sequencing by way of a simple ranking system.
Simple and to the point. The benefits now mean a mini blog can be set into an existing design simply by adding a page. There is great flexibility for the customer. The simple nature of also encourages more use and in-turn higher changes of achieving marketing goals for the Customer.
While it’s not hard to administer a WordPress blog or create your own themes if you are a Designer and Programmer or spend the time to learn the intricacies of these blogging applications, a mini blog frees a customer to focus on their goals, not learning to work within a generic framework of a large scale blog.
We’ll post some examples and gather customer response in future updates…